Friday, May 26, 2017

Why They Don’t Hand Out Photos or Brochures in the Gallery

Selling art in the 21st century. Gallery owner Jason Horejs always has good advice.
"I suspect that this [handing out printed brochures and photos] remains a common practice with many artists and galleries today, but I feel that handing out printed materials is an ineffective selling technique, and today I would like to share an approach that I’ve found far more effective.
To be clear, brochures and catalogs do still have a valid place in your marketing efforts. Brochures and other printed material can be a great way to send images to clients to update them about new available work. We do a lot of marketing through printed catalogs and brochures – but the key is that we use brochures for our marketing efforts, not for our sales efforts."

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