Friday, May 26, 2017

Why They Don’t Hand Out Photos or Brochures in the Gallery

Selling art in the 21st century. Gallery owner Jason Horejs always has good advice.
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"I suspect that this [handing out printed brochures and photos] remains a common practice with many artists and galleries today, but I feel that handing out printed materials is an ineffective selling technique, and today I would like to share an approach that I’ve found far more effective.
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To be clear, brochures and catalogs do still have a valid place in your marketing efforts. Brochures and other printed material can be a great way to send images to clients to update them about new available work. We do a lot of marketing through printed catalogs and brochures – but the key is that we use brochures for our marketing efforts, not for our sales efforts."

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